About Us

Meet The Owners

Rob and Lisa Falvo have shared thirty-two years of marriage built on devotion, gratitude, and a deep appreciation for life’s most meaningful connections. Together they have raised two sons, Sebastian and Gianni, whose spirit and integrity reflect the values that define their family.

Their hearts have always been drawn to Italy—particularly to Soveria Mannelli, Rob’s ancestral town in the region of Calabria. Over the years, their time spent there has become a cherished ritual: walking the same cobblestone streets as generations before them, sharing meals with neighbors who feel like family, and embracing a culture that celebrates beauty, simplicity, and generosity of spirit. These experiences have inspired not only their lives but also the very essence of Positional US.

Before founding Positional US, Rob built a distinguished career with American Income Life, where his leadership and mentorship left an enduring mark on the company’s culture and people. It was also there, in 1990, that he met Lisa Ransom—a woman of remarkable grace and accomplishment, whose success placed her among the top ranks of her peers. Three years later, she became his wife and life partner. In 1996, with the birth of their first son, Lisa embraced her greatest calling—motherhood—with the same dedication and excellence that had defined her professional life.

Positional US was created as an homage to Rob’s parents, grandparents, aunts, uncles, and all those who came to America from Italy, carrying little more than faith, determination, and the dream of a better life. They faced hardship and discrimination with quiet strength, laying the foundation upon which future generations could stand.

Every detail of Positional US reflects that legacy — an enduring respect for craftsmanship, a belief in beauty with purpose, and a heartfelt commitment to sustainability. Through their work, Rob and Lisa honor the courage and sacrifice of those who came before, blending timeless Italian artistry with modern sensibility to create pieces that are as meaningful as they are beautiful.